Sole Source

EP60: Shrink it and pink it? No more. Xena Workwear steps up for women in manufacturing

May 10, 2021 Raquel Lamal Episode 60
Sole Source
EP60: Shrink it and pink it? No more. Xena Workwear steps up for women in manufacturing
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Sole Source
EP60: Shrink it and pink it? No more. Xena Workwear steps up for women in manufacturing
May 10, 2021 Episode 60
Raquel Lamal

Industries like the manufacturing industry have a similar model when they start trying to market to women. We’ve all seen the shrink it and pink it technique when an item is made a little smaller and turned pink with “for women” slapped on the label.

Our guest host Lisa Cruz talks with Ana Kraft, founder and CEO of Xena Workwear, about her own frustrating experiences as a project engineer who struggled to find work-appropriate attire that wasn’t pink or designed for men.

If you’re looking for functional and professional workwear that is still stylish, browse through Xena Workwear here: xenaworkwear.com.

Connect with the Sole Source team

Website I Facebook I Twitter I Instagram

Show Notes

Industries like the manufacturing industry have a similar model when they start trying to market to women. We’ve all seen the shrink it and pink it technique when an item is made a little smaller and turned pink with “for women” slapped on the label.

Our guest host Lisa Cruz talks with Ana Kraft, founder and CEO of Xena Workwear, about her own frustrating experiences as a project engineer who struggled to find work-appropriate attire that wasn’t pink or designed for men.

If you’re looking for functional and professional workwear that is still stylish, browse through Xena Workwear here: xenaworkwear.com.

Connect with the Sole Source team

Website I Facebook I Twitter I Instagram